Analytical Essay Sample on Harrison Bergeron Can an Equal Society Truly Exist

Analytical Essay Sample on Harrison Bergeron Can an Equal Society Truly Exist Can an equal society truly exist? The story, â€Å"Harrison Bergeron† gives one perspective answer to this question throughout the story. The story portrays one main conflict between Harrison Bergeron, a genius boy who is very talented, against a â€Å"government† that makes the entire society equal by handicapping the more gifted, down to the level of the less fortunate or incapable. Harrison constantly outgrows his tremendous handicaps faster than the government can create them and plans to overthrow the handicap government and society with his genius. The reader learns that there is a constant struggle with the people in the society who are smarter being able to think on there own for a short while to only come and find themselves lost, since their handicaps have kicked in and made their thought process vanish. The reader also realizes that the normal functions of humanity can’t take place: conversations, fascination or entertainment, and the ability of knowle dge and the sense of learning, are lost. The absence of uniqueness and diversity are not present and formality and same-ness is enforced and therefore accepted. The story â€Å"Harrison Bergeron† shows that equality is a non-valued gift of uniqueness for all humans. All humans can never be truly equal in the eyes of the world. Near the opening few paragraphs of the story the reader learns that intelligence may be handicapped yet the ability to reason hasn’t been lost. Hazel tells George that she thinks he looks tired. She says, â€Å"All of a sudden you look so tired. Why don’t you stretch out on the sofa, so’s you can rest your handicap bag and the pillows, honeybunch.† â€Å"Go on rest the bag for a little while. I don’t care if you’re not equal to me for a while.† â€Å"You been so tired lately-kind of wore out. If there was just some way we could make a little hole in the bottom of the bag, and just take out a few of them lead balls. Just a few.† George responds by saying, â€Å"Two years in prison and two thousand dollars fine for every ball I took out. I don’t call that a bargain.† In this part of the dialogue we learn the more intelligent George, of many intellectual handicaps, still can reason better than his wife who isn’ t handicapped. The wife tries to persuade him and convince him that he should take off his handicaps for a while and rest. George can still better understand the consequences of those potential actions and thus can still outsmart his wife by making a different decision. Through this passage, the reader also learns that even in this handicap society of â€Å"equality† not everyone is truly equal. If everyone was truly equal George wouldn’t have been able to make a more correct reasoning than another person and choose different actions based on knowledge and reason. This just once again proves that even in a â€Å"perfect† society not everything is perfect. At the end of the story and at the climax the reader learns about the character Harrison Bergeron. The genius boy starts to plot to overthrow the handicapper General and her government. By escaping from jail Harrison proceeds to a TV studio to proclaim his revolt to the rest of the society. Once ripping off his handicaps and the handicaps of the rest of the people in the TV studio area, Harrison began to show the joys of having talents. He asks the orchestra to play their best so he and the ballerina can truly make a wonderful dance and experience what music is supposed to truly be. As the wonderful music is played and the elaborate dance proceeds, the Handicap General herself storms the studio and kills the ballerina and Harrison instantly and orders the orchestra to put on there handicaps immediately or they were to be killed. All this time the Harrison family consisting of Hazel and George are watching all of these actions unfold on TV about their son. After Harrison is shot dead, Hazel begins to cry but just momentarily she stops and can’t remember why she was crying. The author wants to show that not even the parents of a murdered child can grieve over his or her death. These events proved that true emotions couldn’t have been grasped or even been able to take effect. If grief can’t be grasped, can love? This handicapped world of equality just may be one without love and one without knowledge and uniqueness of individuals. All humans can never truly be equal, be able to express and grasp feelings, and convey their own personal uniqueness. It was proved in this â€Å"perfect† society where everyone was to be equal and it was proved incorrect. While one person can reason better than another, an equal society thus cannot exist. Learning that in some cases some individuals have such greater intelligence, they may pose a threat to the collapse of a â€Å"perfect† society since the intelligent figure may be more gifted than the leaders of the government and thus be able to out smart them before they can take control of the intelligent figure. Can a perfect society exist without emotions and the ability to share with others? This story of Harrison Bergeron makes the reader consider that exact question and make them think from examples from the story if it is truly possible. The author ends the story with the Handicap government prevailing over its people and thus with the reign of the government . Yet, the author through example actions and accounts supports how a perfect society cannot exist and relays some of the flaws and hindrances that may account to the downfall of the â€Å"perfect† society. The author portrays the society winning and prevailing literally but most importantly he only uses that event as the story line and makes the plot support against it. The story of â€Å"Harrison Bergeron† will make whoever reads it think about equality and how it can go so far to pose a threat to society and humanity. After reading the story one may feel a great sense of appreciation to an American Democratic society of free expression and allow for the possibilities of using ones gifts to the fullest. Through this story one may believe a perfect society can never exist, yet we wait for the day when the expressions of emotions, the sharing of talents and gifts, and mostly love can all be experienced in the eyes of people who perceive each other as truly equals. You can order a custom essay, term paper, research paper, thesis or dissertation on Harrison Bergeron topics at CustomWritings.com professional custom essay writing service which provides students with high-quality custom written papers at an affordable cost.

The Emirati Consumers Buying Behaviors

The Emirati Consumers Buying Behaviors Introduction There is no use denying the fact that modern world is based on market relations. Nowadays, every state is able to exist and function due to the main aspects of market-driven economy. People and organizations buy certain goods and in this way they promote further development of the whole industry.Advertising We will write a custom research paper sample on The Emirati Consumers Buying Behaviors specifically for you for only $16.05 $11/page Learn More These regularities are peculiar to the majority of countries in the world nowadays. That is why, it is absolutely vital for coherent society to save existing model as the whole prosperity of the world depends on it. Additionally, it is possible to say that there are regions where some certain sorts of goods are distributed better than others. I t is connected with the peculiarities of development of the area and culture of people who live there (Luxury Goods in the United Arab Emirates, 2014). Special demand leads to the development of a certain kind of industry which, in its turn, influences the whole economy of a state. Nevertheless, especially important it becomes if the demand of a customer and his/her buying behavior depend on the presence or absence of a certain kind of goods (Worldwide luxury goods continues double-digit annual growth; global market now tops â‚ ¬200 billion, finds Bain Company, 2013). Under these conditions, the aim of this work is to analyze the Emirati consumer’s buying behaviors based on luxury goods prices and the character of the good of this sort (Pivac, 2014). This question seems to be rather significant within the framework of the development of the UAE industry and market because people, who buy luxury goods, serve as the main force for the development of economy (Luxury Goods in the United Arab Emirates, n.d.). That is why, it is very important to understand all aspects which influence the choice of these people and mechanisms of the formation of their behavior. Background It is obvious that there is a great number of different scientists who devote their works to the investigation of this very issue. The thing is that being very important, it can influence situation in the region greatly. Nowadays, the UAE is one of the richest states in the world and it is obvious that great attention is given to purchasing ability of its citizens and their buying behavior in order to understand better what kind of goods could be sold better and start manufacturing and promoting these very products (Ligaya, 2010).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Under these conditions, it becomes very important to understand the situation it the country and world in the whole. Additionally, the UAE can be also characterized by the high level of incomes among youth as very often they are either heritors of a great cap ital or partners in some business usually connected with oil manufacturing and distribution (Maceda, 2013). Taking these facts into account, it is possible to say that very often oscillations in the mood of a customer can influence his/her attitude towards a certain good or service and influence his/her decision whether to buy a good or not. That is why, the influence of the positive or negative attitude towards a certain object should also be investigated. Theoretical framework It is no use denying the fact that the issue of consumers buying behavior has its own theoretical basis. It should be said that a great number of different factors influence the attitude of a person towards some good and it, in its turn, influences their final decision whether to buy a good or not. Additionally, there is a great number of additional concepts and forces which influence the process of decision making of a customer. Under these conditions, it should be suggested that the Theory of Reasoned Acti on could be applied to this issue. This theory states that there are certain factors which influence and predict a behavioral intention of a person and in such a way make him/her buy certain good. That is why, it is possible to say that the main key points of this theory could be used to investigate the problem. To show the possible ways of the implementation of the theory and directions for analysis it is possible to create a conceptual map which takes into account all these issues. With this in mind, it is possible to say that there are at least three important factors which influence decision making and attitude of a customer towards a good.Advertising We will write a custom research paper sample on The Emirati Consumers Buying Behaviors specifically for you for only $16.05 $11/page Learn More Study Constructs and Variables Talking about different buying behaviors and attitude of people towards certain goods, it is impossible not to mention different st atistical data and numbers which are able to show the state of affairs peculiar to the sphere under investigation. With this in mind, it is possible to say that one of the main variables of the whole research will be the level of satisfaction of people while buying certain kinds of goods and answers of consumers connected with the most important aspects of the issue. In order to get the needed variable a special survey is created and conducted among people who live in the UAE. It is also important to admit that statistical data obtained from this survey serves as the basis for the whole research as it helps to obtain clear image of the whole sphere and to analyze preferences of the targeted audience. Additionally, hypothesis, created to support the research with a good theoretical basis and show peculiarities of the issue better, are also discussed in the paper and analyzed with the help of different theories and statistical data. Hypotheses Having outlined the main variables, conce pts and theories which are used in the given research, it is possible to show the main hypothesis of our research and main research questions. Research question Which attitude-processing mode (affective or cognitive) typically helps Emiratis consumers between the ages of 25 and 35 to come to term with a product price? How does their high or low level of involvement moderate this process? Hypothesis 1: The more Emirati consumers are involved towards luxury products, the higher the chance they will make decisions based on their emotions and tend to pay more. Hypothesis 2: The Emirati consumer tends to spend more on locally produced luxury products rather than imported luxury goodsAdvertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hypothesis 3: Cultural peculiarities and financial growth of the UAE have led to the rise of level of involvement of Emirati buyers when it comes to luxury. It becomes obvious that the main aim of the given research is to investigate preferences of the group of population of a certain age to understand peculiarities of customers attitude towards certain price and influence of its size on the intention of a person to buy a good better. Method Sample Description To support the work with clear evidence a special survey is created and conducted. The aim of any survey is to collect reliable and credible information. That is why, it is usually organized in the most clear way for respondents to be able to follow it and answer its questions easily. The survey for this research paper is placed online at https://www.1ka.si/a/68474 for the respondents to be able to participate in it in the form which is the most convenient for them. There are 20 questions in the essay which main aim is to inve stigate the main peculiarities of customers behavior of people in the UAE. The total surveyed number is now 42, with 28 total valid and 14 total invalid (The Emirati consumers buying behavior, n.d). The preferable age of people is between 25 and 35 years. This period is chosen not accidentally as usually at this very period people are more likely to buy some thing which is associated with luxury and a certain lifestyle (Vel, Captain, Al-Abbas, Al Hashemi, 2011). It should also be said that the survey is still available on the site and due to this fact it is possible to monitor situation and add the latest changes to the research admitting the latest variations of the results. Design of the study Taking into account the character of the issue under investigation, the decision to use survey as the main tool which can collect the needed data is accepted. There are several reasons for this choice. It is undeniable fact that consumers behavior is a very personal characteristics which va ries and, that is why, only direct questions connected with the issue can help to find a good answer and determine certain regularities Wit this in mind, a certain survey is designed in order to obtain these answers. Special survey tool OneClick Survey is used for these purposes. This survey is rather efficient and provides a great number of possibilities for data processing. It can help to calculate final results and present regularities and statistics connected with the survey. Additionally, great possibilities for the data analysis are also provided by this very tool. That is why, it is chosen as the main service which can help to collect the needed data and process it, outlining certain peculiarities and regularities for their further discussion. Scale and Questionnaire The design of the survey implies the usage of a certain kind of questions. First of all, it should be said that the majority of questions have several variants and a respondent should choose one which fits the be st his/her demands. Additionally, there are also questions which need detailed answer and there are no certain variants for a respondent to chose them. These questions are needed to understand what factors can influence a persons consumer behavior as it is impossible to take all these factors into account and include them into the survey. Additionally, there are several questions connected with ratings. A person is given the task to evaluate some element of phenomenon for the researchers to be able to understand his/her attitude towards the issue. A respondent should do it using the scale from 1 to 5 where 1 is not important or used rarely and 5 is the most important of frequently used. With this in mind, it is possible to say that it is the combined survey which uses different kinds of questions in order to obtain the most reliable and credible information which could be used in the following research paper. Results The data obtained with the help of the survey can be processed and certain results connected with the peculiarities of consumers behavior in the UAE could be obtained. It should be said that majority of respondents are females (21 women against 7 men). Additionally, it should be mentioned that according to the survey they buy luxury products once a three month and are ready to spend 20-25% of their income on these products. All these results are obtained with the help of analysis of the data provided by the survey. The tool OneClick Survey is used to calculate the data and present it in the form of a table with understandable numbers and results. It should also be said that logic approach is used to analyze the data. Resting on certain facts obtained from the survey it is possible to suggest some ideas connected with the issue. Discussion The results obtained from the survey provide the possibility to make a certain conclusion. First of all, it should be said that there is a great number of factors which influence the process of decision making of consumers in the UAE. These factors are connected with the price of a good and its origin. Resting on the data, obtained from the survey, it is possible to say that low price is not the guaranty that a good will be bought. Moreover, majority of respondents have neutral attitude towards the price of a good. Nevertheless, it should be said that hypothesis that consumers in the UAE prefer to buy luxury goods which are manufactured in the UAE turned out to be irrelevant. According to the survey, citizens of the UAE prefer foreign goods to local ones because of their quality and popularity. However, it is also possible to assume that blistering growth of the level of incomes of people in the UAE can be taken as one of the main reasons of the growth of interest towards luxury goods. Respondents state that the increase of incomes will lead to the further growth of the interest towards this sort of goods. Besides, the majority of respondents state the fact that very often they decide to bu y a good spontaneously. With this in mind, it is possible to say that two hypothesis of our research paper are true and there is a clear evidence to support them. Limitations It should be said that there are certain factors which influence the research. First of all, a small number of respondents should be admitted as this fact does not allow to obtain more reliable information. Additionally, impossibility to question really rich and influential people adds some limits. Direction for the future Research in this area It is possible to suggest further research connected with the issue of luxury goods and consumers behavior in the UAE as it is very important region with a great potential. That is why, possible aftermath of the growth of interest towards some other kinds of goods should be analyzed. Conclusion Having analyzed the main aspects of the Emirati consumer’s buying behaviors, it is possible to make a certain conclusion. It should be said that citizens of the UAE prefer to buy foreign products, without any occasion and very often for some private needs. Additionally, the price does not play significant role as high level of incomes promotes development of the demand on such goods. References Ligaya, A. (2010). Survey suggests luxuries have become a lifestyle in UAE. The National. Retrieved from thenational.ae/news/uae-news/survey-suggests-luxuries-have-become-a-lifestyle-in-uae Luxury Goods in the United Arab Emirates. (2014). Marketwatch. Retrieved from marketwatch.com/story/luxury-goods-in-the-united-arab-emirates-2014-08-26 Luxury Goods in the United Arab Emirates. (n.d.). Euromonitor international. Retrieved from euromonitor.com/luxury-goods-in-the-united-arab-emirates/report Maceda, C. (2013).  UAE demand for luxury goods slows down. Gulf News. Retrieved from http://gulfnews.com/business/sectors/general/uae-demand-for-luxury-goods-slows-down-1.1192486 Pivac, Z. (2014). GCC’s luxury goods market continues to grow fast. Retrieved from b qdoha.com/2014/09/gccs-luxury-goods-market-continues-grow-fast The Emirati consumers buying behavior.(n.d.). Retrieved from https://www.1ka.si/admin/survey/index.php?anketa=68474a=analysism=sumarnik Vel, K., Captain, A., Al-Abbas, R. Al Hashemi, B. (2011), Luxury buying in the United Arab Emirates, Journal of Business and Behavioural Sciences, 23(3), pp. 145-160.Retrieved from http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1457context=dubaipapers Worldwide luxury goods continues double-digit annual growth; global market now tops â‚ ¬200 billion, finds Bain Company. (2013). Retrieved from bain.com/offices/middleeast/en_us/press/press-releases/2013-luxury-market-study-release-bain-middle-east.aspx

What is your personal environmental ecological ethic Essay

What is your personal environmental ecological ethic - Essay Example What this implies is the fact that our efforts and endeavors must be aligned, planned and executed in such a way that there would be more fairness resulting from them than any other aspect. My personal environmental ecological ethic therefore banks staunchly on how I shape up elements within the ecological realms and what I learn from these all this while. This paper shall discuss my personal environmental ecological ethic and how it relates with the changing dynamics of the environmental debates as seen by my entirety in the time and age of today. What I have learned from the environmental ecological debate is the fact that human beings need to interact with the animals and plants – essentially living things, on a constant basis. This is the age of co-existence and we, as human beings need to continuously monitor things around us, and thus devise ways and means through which we can interact, co-exist and correlate with the other organisms and living beings present in this wor ld. The aspect of ethics coming into the equation is all the more important because dealing with these living beings must be based on a premise which inculcates tolerance, empathy and care, more than anything else discernible. These discussions center on the aspect of bringing in a collective vision to set things right, and that too within the contexts of building upon the strengths that are present within the environmental ecological debates (Omta, 2011). Sustainability and adherence to the moral constructs within the environmental ecological understandings is indeed significant to bring in the much needed value and quality within the care concerns when one discusses the quintessential tangents of environmental ecological ethics. If the ethical considerations are not given the proper room to come out in the open and make a mark for its own self, there would be disharmony and anarchy amongst the world’s most prized being, the human beings themselves. However, on the flip side , if these human beings construct the very basis of co-existing with the other organisms and living beings on the face of this earth, there would be much success and comprehension within the related departments (Ehiri, 2006). As suggested earlier, co-existence will indeed produce solid results as per my understanding and opinion of human beings being at the helm of satisfying the environmental ecological ethical debates. I am of the opinion that sanity might come about if there are concerted efforts within the related contexts of harmonizing the living beings and looking after the food domains that are present for them. Moving further ahead, I am a firm believer in the premise that food abundance is indeed a good omen for the living beings, which co-exist with one another in the world and for the sake of the ecology and the environment in essence. My belief has been strengthened with the kind of work that has come about with the important elements of the ecology, the human beings, t he animals and plants, all of which are making use of food and turning the solid wastes into food once again, though with a lot of processing required at different ends (Hannabuss, 2009). Food shortage could mean that the generations within the living beings could come to a halt. Same is the case with the depletion of the resources which could take place any time, and the manner under which these have to be used, and specifically by the human beings is somewhat of a problem for all concerned. However, proper steps need to be taken to do away with the negativities present within th

Destination Analysis Essay Example | Topics and Well Written Essays - 750 words

Destination Analysis - Essay Example There are shopping areas like; MBK (Mahboonkrong) on Phayathai Road; Siam Paragon on Rama I. Road; Central World on Ratchadamri Road; the Platinum Mall on Petchaburi Road; and the Esplanade on Ratchadapisek Road. There are several other malls that cater to the busy streets of Bangkok, day-in and day-out, from early hours till late night. What makes the shopping experience such a hit with the foreigners specially is because of the economic condition of Thailand, as one United States dollar is equivalent to almost thirty Thailand Baht. This city is a key part of the Asian economic core, and most of the countrys banks and multi-national corporations are based here. Also the Stock Exchange of Thailand is located in this city. Tourism is also a major source of income. Bangkok is a world-famous travel destination. Millions of tourists travel to this city annually. Tourists are attracted mostly by the culture, large number of temples and a favorable exchange rate with the Thailand Baht. Bangkok has many elevated highways and newly built intersections to cater to the traffic jams, as private vehicle usage continues to surpass the development of infrastructure there. To avoid the traffic jams, one can opt for the â€Å"express way†, which connects most road networks in Bangkok to one another. This highway can also take the people to a few of the outskirts of Bangkok, like the Suvamabhumi International Airport. The Bangkok Mass Transit Authority (BMTA) provides regular bus service to Bangkok as well as five surrounding provinces of Northaburi, Samut Prakan, Pathum Thani, Nakhon Pathom, and Samut Sakhon (Ieda, 2010), continuously on some routes. The buses are in large number and very cheap too, with the minimum fare, of non-air-conditioned buses, reaching to around 7 Thailand Baht, to many metropolitan destinations within Bangkok. There are many taxis that roam around Bangkok. They are metered, with a fixed starting rate, and also charge waiting time

Rebuttal Argument Essay Example | Topics and Well Written Essays - 750 words

Rebuttal Argument - Essay Example His work demands attention because the U.S. grading system receives criticism on a permanent basis due to problems of high school graduates who lack the competencies required to be successful in college and occupations. Knight’s claims are flawed because of the following reasons: he has a biased example, from which he bases hasty generalizations; he commits the ad hominem fallacy, when he judges students as generally self-entitled; and he uses the grading system as a red herring to the fundamental issue of the education system, which is raising student motivation and learning. Knight argues that the grading system is flawed because, based on his experience, since self-entitled students manage to get high grades with minimal effort, grades are no longer objective and accurate measures of competence. He exemplifies students, who choose easy teachers, or those who give high grades, though he focuses on students and their parents, who harass teachers to give these students higher grades because of self-entitlement. Self-entitlement means that because they passed exams and completed requirements, they feel that they deserve at least a B grade. Finally, Knight proposes comprehensive exams that have depth and breadth as a better measure of subject competencies. He states that the results of these exams should replace high school grades in college assessment processes and outcomes. Though Knight touches on some of the limitations of the grading system in his school, he has a biased sample, from which he bases hasty generalizations. His experiences with self-entitled students come from his own limited class interactions. Yet, he states categorically that this problem affects the entire country: â€Å"While I can only speak to grading practices at my school, I suspect that these concerns are endemic throughout high schools nationwide† (Knight). Though his experience somehow proves that grades are false indicators of competency for his class, he cannot say t hat his students represent the majority of American students. Because his sampling is biased, he cannot make the hasty generalization that grades are no longer objective and accurate measures of competence. Some students, who work hard for their grades and have learned competencies, are exceptions to his hasty generalizations. Aside from biased sampling and hasty generalization, Knight commits the ad hominem fallacy when he judges students as generally self-entitled, so their grades do not measure their competencies. He approaches the problem with the grading system from the assumption that self-entitled students have made it an unreliable performance measurement. He suggests that these students are cheaters and lazy in learning class materials; thus, their grades do not reflect their mastery of their subjects. He does not consider that several self-entitled students may actually have mastered their courses, but their levels do not fit the grades that they are demanding for. Some se lf-entitled students may have motivation problems only, not learning deficits. Finally, Knight uses the grading system as a red herring to the fundamental issue of the education system, which is raising student motivation toward learning. He blames self-entitled students, including the idea of self-entitled American culture, for poor learning among high school students. He does not co

Influence of Twnety20 Cricket on Cricket Stakeholders

Influence of Twnety20 Cricket on Cricket Stakeholders CHAPTER ONE 1.0 INTRODUCTION 1.1 Introduction This research on the impact of twenty20 cricket on international cricket attempts to explore the perception of both primary and secondary stakeholders of the game in the international arena. Twenty20 cricket is one of the richest industries, which is valued at around a billion dollar across the globe. Twenty20 cricket is one of the worlds sports with many enthusiastic participants, spectators as well as media interest. Twenty20 Cricket has sparked new life and provided redemption to cricket all over the globe. The Twenty20 version of the game has been a major factor in attempting to further globalize, commercialize and popularize the game. Cricket is one the most popular and well-liked game in the world. Cricket is an established team sport for hundreds of years and very popular in countries such as India, Pakistan, West Indies, South Africa and England. Like other sporting activities, twenty20 cricket is a professional sport that is sought after by both men and women due to its nume rous beneficial attributes. This popular and beneficial activity not only provides you physical fitness but mental strength and sharpness too. A sport helps a person in building a very positive attitude. It has also become a part of education and routines of people. The main of the research is to determine the impact of twenty20 cricket sport on international cricket. This chapter tends to outline background of the study and problem statement. In addition, it discusses the research questions, research objectives and the significance of the study apart from presenting the research outline. 1.2 Study Background The origin of Cricket sport can be traced from the period of the dark ages, probably after the Roman Empire, almost definitely prior to the Normans invading England and almost certainly somewhere in Northern Europe. Circumstantial evidences suggest the fact that this game was started in Saxon or Norman times by children living in south east part of England in an area of dense woodlands known as Weald. It is generally believed that cricket was more of a children game rather than the adults. It was taken up by the adults in 17th century and since then, this sport continued to increase its popularity and public acceptance and never looked back. As far as the name of term â€Å"cricket â€Å"is concerned it is generally believed that this word had various possible sources. The earliest source is traced back to 1598 when it was called as cricket. It is thought to be derived from Middle Dutch term â€Å"krick â€Å"meaning a stick. There are another terms also available which all sugge st the possible involvement of Dutch in this sport. The game of Cricket is known to be spanning from the 16th century with matches being played since 1844, although officially ‘International Test Cricket was played from the year 1877 onwards. Test cricket is the oldest and longest form of cricket. It is also considered as the most reliable and challenging form of cricket to measure the worth of any team where 2 innings are played by each team. After the toss the team that bats first piles on as many runs as possible and declares the innings. Then comes the turn of other team and so the match goes on until the final result. The popularity and charm of test cricket is decreasing day by day because of the origination of new more exciting forms of cricket. Hopwood (2005) argues that the game of Cricket has been governed by the rules for more than 250 years. The Marylebone Cricket Club has been an authoritative figure in putting forth the rules of cricket and its subsequent amendme nts. In the year 2000, the MCC revised the rules of Cricket and introduced Spirit of Cricket to the laws of the game to maintain the unique character and enjoyment of the game. One day cricket is the most recognizable and viewed form of cricket in the world. It is being played and watched by the people with great enthusiasm. The most popular event â€Å"World Cup† of cricket is also based on the pattern of one day cricket. Most of the important and popular championships in cricket are based on one day matches. The one- day international cricket is a late twentieth century development. On 5th January 1971, first ODI was played between Australia and England and till now it is very popular among the cricket fans. Cricket matches are played and liked by the people on national and international level (Birley, 2003). There are many types of cricket like country cricket, club cricket, indoor cricket, womens cricket and cricket for blinds, but the most prominent and popular three types of cricket which are recognized by ICC (International Cricket Council) are test cricket, one-day and newly originated form twenty20 cricket. The arrival of Twenty20 on the cri cketing scene has surely divided the cricketing fraternity. Some believe that it is nothing but a travesty and should not be encouraged at any cost. They argue that since Twenty20 encourages far-from-technical cricket youngsters wanting to pick up the game will be misguided into believing that cricket is all about trying to hit 6s and 4s no matter how you do it. Also it will create the misconception that cricket is a batsmans game and that there is very little incentive in bowling since it is the bowlers that are usually the ones at the receiving end. In such a scenario very few youngsters might take up bowling or bother learning the finer points of the craft. Plus there is always the argument that Twenty20 cricket will wean away interest from the traditional formats of the game, especially Test cricket. However, opinion regarding Twenty20 cricket still remains divided as its promoters insist that it will not replace any of the traditional formats but on the contrary will increase i nterest in them by pulling more people towards cricket as a whole. They also argue that the Twenty20 format is a great way of introducing cricket to the non-cricketing world which is used to fast games such as football. There is no doubt that the T20 version of the game has become the most popular and acceptable in the recent times but it cannot be said that other forms of the games have been overlooked. After the commencement of T20 cricket, many thought that the test cricket will be gradually extinguished from the cricket world. It is however wrong to say. All the legends of cricket still firmly believe that test cricket is the toughest and most resilient form of cricket which gets the best of any player. Test cricket judges mental ability and strength, the stamina and resilience factor and various other things of the player which twenty 20 cricket cannot judge. The game of Twenty20 sport involves two teams; each has a single innings, batting for a maximum of 20 overs. Twenty20 game is completed in about three hours, with each innings lasting around 75 minutes, thus bringing the game closer to the time span of other popular team sports such as football (Hopwood, 2005). It was introduced to create a lively form of the game which would be attractive to spectators at the ground and viewers on television. Since its inception the game has spread around the cricket world. The idea of a shortened format of the game at a professional level was discussed by the English and Wales Cricket Boardin 1998 and 2001. When theBenson and Hedges Cupended in 2002, theEnglish and Wales Cricket Board needed another one day competition to fill its place. The cricketing authorities were looking to boost the games image and popularity with the younger generation in response to dwindling crowds and reduced sponsorship. It was intended to deliver fast paced, exciting c ricket accessible to thousands of fans who were put off by the longer versions of the game (test cricket and one-day international cricket). Stuart Robertson, the marketing manager of the English and Wales Cricket Board, proposed a 20 over per innings game to county chairmen in 2001 and they voted 11-7 in favor of adopting the new format. More than 30 focus groups were mobilized. 4,000, 15-minute, face-to-face interviews were set up to gauge the public appetite for the game. The image of Cricket in England had always been that of a sport which is slow-paced, sedate and boring. The audiences identified the length of the matches to be very long, albeit Test Match Cricket (5 days) of One-Day Cricket (8 hours). Easton (1996) argues that the general perception and image in the minds of the public was that Cricket is a sort of sport which more often than not results in boring draws (Test Cricket). Even in one-day cricket (50 overs), the batsmen would score their runs at a pretty slow rate resulting in a dull spectacle for the crowds attending to watch matches at the various cricket grounds. Hopwood (2005) maintains that the England and Wales Cricket Board had initially introducedTwenty20 cricket as a way to get the crowds back in domestic cricket. The first Twenty20 Cup in 2003 (now known as the Friends Provident T20) was marketed with the sloganâ€Å"I dont like cricket, I love it†and it was aimed especially at the youth rather than the cricket connoisseur. It was meant to be a game that would bring the entire family together for an evening of fun and carnival like atmosphere. The finals of the 2003 Twenty20 Cup (in 2003) saw performances by pop stars and rock bands and the party like atmosphere made it an evening to remember. It was a huge success as the crowds were pleasantly taken by surprise. More than the cricket on field the idea was to have fun; cricket just provided the means. This was the ‘fast food of cricket and the people just loved every s ingle bite. Since then Twenty20 has slowly risen in popularity. The first official Twenty20 matches were played on 13 June 2003 between the English counties in theTwenty20 Cup (now known as the Friends Provident T20). The first season of Twenty20 in England was a relative success, with theSurrey Lionsdefeating theWarwickshire Bearsby 9 wickets in the final to claim theTwenty20 Cup 1.3 Problem Statement This study focuses on crickets problem of enduring a severe and long held image problem which is proving difficult for the game to turn around and which is without doubt affecting the potential of cricket to draw vital media and monetary support. Critics have been leveled against introduction of twenty20 cricket. Public Relations activities being critical to the future of the game have not been implemented to the level that it should be or many in the game would like it to be. Many have argued that since Twenty20 encourages far-from-technical cricket, youngsters wanting to pick up the game will be misguided into believing that cricket is all about trying to hit 6s and 4s no matter how you do it. Besides, test cricket which is considered the ‘pinnacle of the game may soon suffer the absence of quality international players as cricketers such as Andrew Flintoff of England have retired from Test Cricket to accommodate themselves in Twenty20 Cricket amongst other international cric keters such as Paul Collingwood and Kevin Pietersen skipping the Domestic County Cricket season in the United Kingdom to play for the cash lucrative Indian Premier League. The implications of such incidents may only result in English Domestic Cricket losing out on valuable players and as a result failing to attract audiences and generating revenues for the English Domestic game. English and Wales Cricket Board has played a critical role in the introduction of twenty 20 cricket to the world but there has always been a lingering feeling that the English International cricket team has been inconsistent in their performances at the one-day international level (50 over cricket). Some experts in the game have linked the inconsistency of the international side to the structural problems in county cricket. Other people argue that twenty 20 cricket will create the misconception that cricket is a batsmans game and that there is very little incentive in bowling since it is the bowlers that are usually the ones at the receiving end. In twenty 20 cricket, at most times the pitches prepared are tailor made for batsmen to go for their strokes and put up big totals on the board. In such a scenario very few youngsters might take up bowling or bother learning the finer points of the craft. The sport of twenty 20 cricket faces another problem of lack of five test match series except for the Ashes. What could be better suited to sustain the interest of the cricket fan than have England tour India or vice-versa for a five test match series. Instead, we have two-Test series arranged at the last minute by the English and Wales Cricket Board. Nobody can anticipate or attend; nobody is satisfied except perhaps the broadcasters whose contracts are fulfilled. There is need for English and Wales Cricket Board to understand that there is no requirement for saturation and committing overkill by scheduling cricket all year around. Instead, just stage and promote the icon series properly, a nd Test crickets unique qualities will take care of the rest. 1.4 Research Questions This research responds to the problems associated with this study by attempting to evaluate the influence of twenty 20 cricket in accordance with the perception of different stakeholders. Hence the research questions that this studied tried to answer is listed as indicated below: What is the impact of Twenty20 cricket on the image of English Cricket Board To what extent has public relations and social media activities have an impact on the domestic (county) first class Twenty20 Cricket Which is the most preferable type of cricket sport between Test cricket, One Day Internationals or Twenty20 Have public relation activities been put in practice by the English and Wales Cricket Board in promoting the Twenty20 game to the audiences What measures have the English and Wales Cricket Board put in place for all the three formats i.e. Test, One Day Internationals and T20 Cricket to survive and co-exist at the international level. 1.5 Research Aim and Objectives In order to obtain the goal of the study, the main aim of the study as well as specific objectives in relation to the impact of twenty 20 cricket on international cricket were formulated with research problems and research questions in mind. The aim of the study was to determine the impact of twenty 20 cricket on international cricket. To be able o obtain the mentioned main objective of the study, five specific research objects were formulated. The specific research objectives are stated as indicated below: To determine the impact of Twenty20 cricket on the image of English Cricket Board To find out whether public relations and social media activities have an impact on the domestic (county) first class Twenty20 Cricket To establish the most preferable type of cricket sport between Test cricket, One Day Internationals or Twenty20 To investigate whether public relation activities have been put in practice by the English and Wales Cricket Board in promoting the Twenty20 game to the audiences To find out the measures that the English and Wales Cricket Board have put in place for all the three formats i.e. Test, One Day Internationals and T20 Cricket to survive and co-exist at the international level. 1.6 Significance of the study Sport industry contribute quite considerably to the development of different nations across the globe; hence this study is going to play a very important role in demystifying the implication of the introduction of twenty 20 cricket in the world of sport. Such information can be used by different stakeholder such as nations, industry players, players, spectators and the general public as well as students. Industry managers can use this study to gauge the implication of twenty 20 cricket and the impact it has on the world of sport. This is quite critical because it can be used by different stakeholders to make appropriate strategies that will be for their good and the good of the public. Perception of different stakeholders especially spectators of twenty 20 cricket will be very significant in making decisions in relation with the twenty 20 cricket sport. This research will also contribute to the pool of knowledge where students will be able to gain necessary knowledge to help them not only be informed but to also acquire relevant information necessary for the completion of their studies. CHAPTER TWO 2.0 LITERATURE REVIEW2.1 The Business of Sportianment Standard Bank of South Africa is a financial services provider, which is a subcomponent of the Standard Bank Group. According to Standard Bank Pro20 Cricket (n.d.), since 1997, the bank began providing sponsorship to cricket in South Africa. This initiative rejuvenated the back the playing of cricket at local level. The game had dwindling spectator s watching the matches. This was also coupled with declining interest. The Bank alongside the Cricket South Africa came up with the model of the 20-A-sidec cricket. According to Standard Bank Pro20 Cricket (n.d.), this was in the Year 2004. This involved lessening the one-day game of cricket. The concept of the 20-over was meant to last for only three hours. This had reduced number of overs. This made the game more interesting, faster than before and furious. This new version of the game of cricket was later to be named the Standard Bank Pro20 series. The objective of the Bank venturing in Pro20 cricket was to build on their existing high levels of association with cricket in South Africa and demonstrate to their chosen audience (Randall, 2004). According to Standard Bank Pro20 Cricket (n.d.), this was in order to show their brand was among those, which was ahead and was able to undergo changes to a better brand. The move by the Bank to place the brand closer to the youth that is through sponsoring the local sport of the cricket game in South Africa. Since the Bank had grassroots involvement with the local play of the sport of the cricket, they also wanted to collaborate with Cricket South Africa so that to repackage the local experience of the game (Suite 101, n.d.). According to Standard Bank Pro20 Cricket (n.d.), this is so that to bring vibrancy in the game making it more vibrant and lively. According to Standard Bank Pro20 Cricket (n.d.), the company opted for internal marketing campaigns as well as sports hospitality; through this, it viewed the strategy of additional opportunity to interact one on one with interested parties of the game on how it is play. The drive for having a new version or revised version of the ga me was because it meant to bring a renewed feeling among the traditional perception of the game. This is not for the sake of those who play the games alone but also for those who the sport as a way of entertainment. Off the pitch activities were brought as a form extra play and entertainment. This meant to act as an additional treat for excitement viewers were getting on the field. The composite of what resulted made the game more exciting and unique. The best phrase used to recognize the resultant product of this was sportainment. According to Standard Bank Pro20 Cricket (n.d.), this was a composite of both sports and entertainment. The phrase developed meant to give priority to the essence of Standard Bank Pro20 cricket. According to standard Bank Pro 20 cricket (n.d.) the game took the design that features three pillar experiences. According to Standard Bank Pro20 Cricket (n.d.), these are mainly cricket, stadium and broadcast. The nexus between the three pillars gave the stakeholders the integrated treat of sportainment. The innovation into the sport of cricket thought out and imported courtesy of the collaborated effort of Standard Bank South Africa jointly with Cricket South Africa (Cricket Web, 2010). The effort involved the bringing in of new dugouts for players at the ides of the field. According to Standard Bank Pro20 Cricket (n.d.), this meant to enhance game watching by the audience seated on the bench with clarity. The game increased he speed at which the players played the game (BBC, 2006). This saw the facilitation of faster changes in the batsmen. The new type of the dropped some of the old team t actics and umpire kit designs; this meant to improve the appeal while watching the game. According to Standard Bank Pro20 Cricket (n.d.), they took the measure to move the umpires into the field carried by vehicles that bore the name of the brands on the side. There was notable change on the play of the game. This was especially on the batting style. According to Standard Bank Pro20 Cricket (n.d.), there was the introduction of a free hit for a no ball. In the stadium there, standard Bank tailored the Hard Hats for fans. There was distribution to fans of headgear for protection against the significant number of fours and sixes expected in the new boundary-bashing version. There was improvement done that came with additional cameras for broadcast purpose. According to Standard Bank Pro20 Cricket (n.d.), these are non-fixed and could be moveable that is from one place to another. When there are international matches in the Pro20 cricket series, more pomp and color were in addition to the stadium. Professional dancers would be ushered into the podium. A DJ booth will come in handy, which are in position placed at an elevated level. The common horizontal digital boards for advertising were removable and in their place put enhanced ones. These new ones have more features. According to Standard Bank Pro20 Cricket (n.d.), these are wider vertical Power Towers. They used to communicate messages. In addition, they have images that parallel the action that is taking place in the field. When SuperSport came on board, this came with untested initiatives to support. These provided with the cricket and stadium an experience. The experience is for live ball-by-ball viewers. The commentators trans-located: newly to the grandstands, as it was not like before. Previously, these were host at the media suite as well as the commentary boxes. In this new position, they are able to interact with spectators. According to Standard Bank Pro20 Cricket (n.d.), this is especially at the b reaks of the games. The new facelift accompanied with providing the fielding captain with an earpiece together with a lapel microphone. According to Standard Bank Pro20 Cricket (n.d.), the commentators capacitated so that they can link directly link in perception and mind with the players. This is at opportunity moments of the game. According to Standard Bank Pro20 Cricket (n.d.), live interviews conducted with the outgoing batsmen after each wicket. Heart-rate monitors attached to some of players on the field. This meant to provide those watching via television broadcast with additional action from the field (Hubbard and Thomas, 2007). 2.2 The Business Side of Cricket According to Easton (1996) the communication to influence peoples ideas, theories as well as feelings used through analogies. This is a common practice in the field of business. A clear analogy occurs between the battlefield of sports and business occurrences. In order to win a game of cricket ones needs a well thought out strategy (Savicca, 2011). This is a similar case as in the business fraternity. There is need to think about how the situation will be in the field. This is like an objective visioning the business venture that is, accompanied with an analysis of the strengths as well as weaknesses. There is a lookout for threats as well as opportunities lingering around the business. The cricket strategy for having the vision is to develop a new product. According to Easton (1996), this has bases on a crop of new players. There is need to prepare for strong wickets which will assure the goes back home after a game with the victory. This is like a market strategy. This is where cha nces for success are vital. Like a business scenario there is need to know what kind of product one is offering to the market. This followed by a winning formula, which is the marketing mix. According to Easton (1996), the same applies to the game of cricket. There is need to know the kind of players one has and how to formulate a workable strategy to win based on their skills. In describing what kind of product that is needed in the sport of cricket; there is need to screen the kind of players one has at his disposal. According to Easton (1996), just like determining the price of the product; the analogy in the game of cricket is the level which to depend on players that you field during the playing of the game, that is, what role best fit each player when on the field of cricket. This resembles how to distribute resources in the case of a business set up. The thought one has to have is about the strength that will promote the possibility for a victory, that is, how one ensures that, the other team has been defeated. According to Easton (1996), this thought out done even before the game begins. Just like the way one thinks out how the marketing mix is going to be done; one has to formulate a strategy that enables to understand the game w hen playing at home as well as when playing at the opponents home turfs. As it happens elsewhere, one has to keep watch on the ongoing in the marketing front. One has to compare business performance with the occurrences in the market sales and profit as well as the market share. According to Easton (1996), in the case of the game of cricket one has to compare their performance within the league and find out how to improve play. That is at the team level. At member level, one can assess their capacity in the bowling and batting. The opportune to sell in business is just as important as the way it may be in a game of cricket. Any skipper who has had to sell to a seasoned opening batsman that he should bat further down the order will need the very best selling skills. A skipper ought to know how the team would move in to their victory. These are the success factors of the game. According to Easton (1996), skipper must ensure that the score is at five an over or endeavor to make sure th e opposing teams best batsman remains always off the strike throughout the game. The rest of other team members should have already known the game plan that the skipper has in mind. This enables the team to launch their tactics without any ado. Because the opponent has opinion that is always to be on toes to know the tactics on application by the opponent by reviewing what has done throughout the past games played, then the team has to deliver a good product. These make the defeats inevitable. According to Easton (1996), in order to make good out of a game through a win then these success has been register through understanding how to cohere as a team. There is need to understand capabilities of each member in the team so that to get the best out of them. These same applies to a business deal there is need to know the capacities of different dealers in the chain to make good out of them. According to Easton (1996), it is true that the business is for the people by the people. Thus, those participating in a transaction are the ones who make up the business. Leadership in a game of cricket is held to create an authority that will drive the team to a common purpose. The common for the team during a game is to win. The team just like a business will for the human communities that have brought together for a common purpose. That is why some underdogs have surprised the big names of the game. According to Easton (1996), understanding the team members, how they react, their skill levels and how best to utilize them, and aligning them to achieve a common goal is vital to the leaders success. During the headingly test, Mike Brearly the skipper demonstrated this brilliantly. According to Easton (1996), in the game of cricket just as in the business front there is need to understand each such that role are set out clearly for every player. This can be on bases of what one is best base on what to do. It should also matter on placing people based on how they consider themselves during a win or loss. According to Easton (1996), this can be likened t o LIFO terms; this is in the way they to assess he behavior when the going is well and how their behavior when they are under pressure. The team may design in a way these factors well taken care of. According to Easton (1996), for instance, who comes in handy to be supporting the captain? Who is suited to do the try as well as serve as the captain of the side? Who will give their place up as a substitute in the batting in order to save the team from a loss? There exit several types of mixes and types that make up the world of cultures in business. These could include the power, people, task as well as role. Just like in business the game of cricket, this is the same (Fischer, n.d.). 2.3 Actuating a Sport as a Business According to Goldman and Johns (2009), any game at the level of business of sport must show how it is economically significant at all the levels of the society. This makes it an important component both as an economic activity as well as wealth creation. Market research has shown those willing to invest in sports sponsorship; this has risen since 2003 by a twenty-nine percent proportion, which best estimated to be US$2.4 billion. This makes part of a proportion of the larger global sponsorship industry. This best estimated to be about US$28 billion in 2004. In the case of South Africa, the amount of money put into the sport as a direct expenditure in terms of sports sponsorship has increased. In 1991, the amount spent in terms of sponsorship was R 207 million but this rose such that in 2000 the amount was R 1billion. Recent case studies show that the amount spent in the sport has risen to 2.6 billion Rand. These studies have further shown that another R 2.2 Billion has spent on lever aging sponsorship. A case in point to identify with is the 1984 when the Los Angeles hosted the Olympics. The Olympics significantly boosted sports marketing. According to Goldman and Johns (2009), this event turned athletics into a sponsored business. This became the first to be operational on revenues generated by private sponsor revenues. The other Olympics operated on a bid to generate profit. In addition to the competition that is experience on the field, sports teams also compete for favor from spectators, media coverage, brand sponsors, product consumers as well as bidding investors. From this perspective, this is making sporting action become a business entity. This is with professional management. Those in management will rather perceive those in their sport team as a brand and are important to sell in the sport club. Thus, the sports icons are rather making sure every sports event is a value addition. This makes them important in the public eye. According to Goldman and Johns (2009), these makes them become valuable and can attract and influence the perception and attitude of other stakeholders the game. Sports Clubs like Manchester United, Real Madrid as well as the New York Yankees have set pace in showing the value of product branding in games is all about? This act makes the sports seem rather to act independently when displayed. The venture is such that the bran d can sell independently of the athlete success. Take for instance the case of Real Madrid. In the football season of 2003/2004, they made up to â‚ ¬64.3 million in the form of merchandising sales. Out of the revenue generated, the brand sold 1.5 million shirts mostly to other countries. The clubs at the helm of football action, mainly based in Europe collectively grew by a margin of 11%, which is equivalent to â‚ ¬ 3.7 billion in 2006/2007. During this time Real Madrid was rated as the first club to make up revenue of â‚ ¬360 million. Research has classified the art of sports marketing in to two versions. According to Goldman and Johns (2009), there is marketing of sports as well as marketing with sports. The marketing of sports involves marketing strategies of sports events as well as sports kits to a target audience of the players, athletes as w Influence of Twnety20 Cricket on Cricket Stakeholders Influence of Twnety20 Cricket on Cricket Stakeholders CHAPTER ONE 1.0 INTRODUCTION 1.1 Introduction This research on the impact of twenty20 cricket on international cricket attempts to explore the perception of both primary and secondary stakeholders of the game in the international arena. Twenty20 cricket is one of the richest industries, which is valued at around a billion dollar across the globe. Twenty20 cricket is one of the worlds sports with many enthusiastic participants, spectators as well as media interest. Twenty20 Cricket has sparked new life and provided redemption to cricket all over the globe. The Twenty20 version of the game has been a major factor in attempting to further globalize, commercialize and popularize the game. Cricket is one the most popular and well-liked game in the world. Cricket is an established team sport for hundreds of years and very popular in countries such as India, Pakistan, West Indies, South Africa and England. Like other sporting activities, twenty20 cricket is a professional sport that is sought after by both men and women due to its nume rous beneficial attributes. This popular and beneficial activity not only provides you physical fitness but mental strength and sharpness too. A sport helps a person in building a very positive attitude. It has also become a part of education and routines of people. The main of the research is to determine the impact of twenty20 cricket sport on international cricket. This chapter tends to outline background of the study and problem statement. In addition, it discusses the research questions, research objectives and the significance of the study apart from presenting the research outline. 1.2 Study Background The origin of Cricket sport can be traced from the period of the dark ages, probably after the Roman Empire, almost definitely prior to the Normans invading England and almost certainly somewhere in Northern Europe. Circumstantial evidences suggest the fact that this game was started in Saxon or Norman times by children living in south east part of England in an area of dense woodlands known as Weald. It is generally believed that cricket was more of a children game rather than the adults. It was taken up by the adults in 17th century and since then, this sport continued to increase its popularity and public acceptance and never looked back. As far as the name of term â€Å"cricket â€Å"is concerned it is generally believed that this word had various possible sources. The earliest source is traced back to 1598 when it was called as cricket. It is thought to be derived from Middle Dutch term â€Å"krick â€Å"meaning a stick. There are another terms also available which all sugge st the possible involvement of Dutch in this sport. The game of Cricket is known to be spanning from the 16th century with matches being played since 1844, although officially ‘International Test Cricket was played from the year 1877 onwards. Test cricket is the oldest and longest form of cricket. It is also considered as the most reliable and challenging form of cricket to measure the worth of any team where 2 innings are played by each team. After the toss the team that bats first piles on as many runs as possible and declares the innings. Then comes the turn of other team and so the match goes on until the final result. The popularity and charm of test cricket is decreasing day by day because of the origination of new more exciting forms of cricket. Hopwood (2005) argues that the game of Cricket has been governed by the rules for more than 250 years. The Marylebone Cricket Club has been an authoritative figure in putting forth the rules of cricket and its subsequent amendme nts. In the year 2000, the MCC revised the rules of Cricket and introduced Spirit of Cricket to the laws of the game to maintain the unique character and enjoyment of the game. One day cricket is the most recognizable and viewed form of cricket in the world. It is being played and watched by the people with great enthusiasm. The most popular event â€Å"World Cup† of cricket is also based on the pattern of one day cricket. Most of the important and popular championships in cricket are based on one day matches. The one- day international cricket is a late twentieth century development. On 5th January 1971, first ODI was played between Australia and England and till now it is very popular among the cricket fans. Cricket matches are played and liked by the people on national and international level (Birley, 2003). There are many types of cricket like country cricket, club cricket, indoor cricket, womens cricket and cricket for blinds, but the most prominent and popular three types of cricket which are recognized by ICC (International Cricket Council) are test cricket, one-day and newly originated form twenty20 cricket. The arrival of Twenty20 on the cri cketing scene has surely divided the cricketing fraternity. Some believe that it is nothing but a travesty and should not be encouraged at any cost. They argue that since Twenty20 encourages far-from-technical cricket youngsters wanting to pick up the game will be misguided into believing that cricket is all about trying to hit 6s and 4s no matter how you do it. Also it will create the misconception that cricket is a batsmans game and that there is very little incentive in bowling since it is the bowlers that are usually the ones at the receiving end. In such a scenario very few youngsters might take up bowling or bother learning the finer points of the craft. Plus there is always the argument that Twenty20 cricket will wean away interest from the traditional formats of the game, especially Test cricket. However, opinion regarding Twenty20 cricket still remains divided as its promoters insist that it will not replace any of the traditional formats but on the contrary will increase i nterest in them by pulling more people towards cricket as a whole. They also argue that the Twenty20 format is a great way of introducing cricket to the non-cricketing world which is used to fast games such as football. There is no doubt that the T20 version of the game has become the most popular and acceptable in the recent times but it cannot be said that other forms of the games have been overlooked. After the commencement of T20 cricket, many thought that the test cricket will be gradually extinguished from the cricket world. It is however wrong to say. All the legends of cricket still firmly believe that test cricket is the toughest and most resilient form of cricket which gets the best of any player. Test cricket judges mental ability and strength, the stamina and resilience factor and various other things of the player which twenty 20 cricket cannot judge. The game of Twenty20 sport involves two teams; each has a single innings, batting for a maximum of 20 overs. Twenty20 game is completed in about three hours, with each innings lasting around 75 minutes, thus bringing the game closer to the time span of other popular team sports such as football (Hopwood, 2005). It was introduced to create a lively form of the game which would be attractive to spectators at the ground and viewers on television. Since its inception the game has spread around the cricket world. The idea of a shortened format of the game at a professional level was discussed by the English and Wales Cricket Boardin 1998 and 2001. When theBenson and Hedges Cupended in 2002, theEnglish and Wales Cricket Board needed another one day competition to fill its place. The cricketing authorities were looking to boost the games image and popularity with the younger generation in response to dwindling crowds and reduced sponsorship. It was intended to deliver fast paced, exciting c ricket accessible to thousands of fans who were put off by the longer versions of the game (test cricket and one-day international cricket). Stuart Robertson, the marketing manager of the English and Wales Cricket Board, proposed a 20 over per innings game to county chairmen in 2001 and they voted 11-7 in favor of adopting the new format. More than 30 focus groups were mobilized. 4,000, 15-minute, face-to-face interviews were set up to gauge the public appetite for the game. The image of Cricket in England had always been that of a sport which is slow-paced, sedate and boring. The audiences identified the length of the matches to be very long, albeit Test Match Cricket (5 days) of One-Day Cricket (8 hours). Easton (1996) argues that the general perception and image in the minds of the public was that Cricket is a sort of sport which more often than not results in boring draws (Test Cricket). Even in one-day cricket (50 overs), the batsmen would score their runs at a pretty slow rate resulting in a dull spectacle for the crowds attending to watch matches at the various cricket grounds. Hopwood (2005) maintains that the England and Wales Cricket Board had initially introducedTwenty20 cricket as a way to get the crowds back in domestic cricket. The first Twenty20 Cup in 2003 (now known as the Friends Provident T20) was marketed with the sloganâ€Å"I dont like cricket, I love it†and it was aimed especially at the youth rather than the cricket connoisseur. It was meant to be a game that would bring the entire family together for an evening of fun and carnival like atmosphere. The finals of the 2003 Twenty20 Cup (in 2003) saw performances by pop stars and rock bands and the party like atmosphere made it an evening to remember. It was a huge success as the crowds were pleasantly taken by surprise. More than the cricket on field the idea was to have fun; cricket just provided the means. This was the ‘fast food of cricket and the people just loved every s ingle bite. Since then Twenty20 has slowly risen in popularity. The first official Twenty20 matches were played on 13 June 2003 between the English counties in theTwenty20 Cup (now known as the Friends Provident T20). The first season of Twenty20 in England was a relative success, with theSurrey Lionsdefeating theWarwickshire Bearsby 9 wickets in the final to claim theTwenty20 Cup 1.3 Problem Statement This study focuses on crickets problem of enduring a severe and long held image problem which is proving difficult for the game to turn around and which is without doubt affecting the potential of cricket to draw vital media and monetary support. Critics have been leveled against introduction of twenty20 cricket. Public Relations activities being critical to the future of the game have not been implemented to the level that it should be or many in the game would like it to be. Many have argued that since Twenty20 encourages far-from-technical cricket, youngsters wanting to pick up the game will be misguided into believing that cricket is all about trying to hit 6s and 4s no matter how you do it. Besides, test cricket which is considered the ‘pinnacle of the game may soon suffer the absence of quality international players as cricketers such as Andrew Flintoff of England have retired from Test Cricket to accommodate themselves in Twenty20 Cricket amongst other international cric keters such as Paul Collingwood and Kevin Pietersen skipping the Domestic County Cricket season in the United Kingdom to play for the cash lucrative Indian Premier League. The implications of such incidents may only result in English Domestic Cricket losing out on valuable players and as a result failing to attract audiences and generating revenues for the English Domestic game. English and Wales Cricket Board has played a critical role in the introduction of twenty 20 cricket to the world but there has always been a lingering feeling that the English International cricket team has been inconsistent in their performances at the one-day international level (50 over cricket). Some experts in the game have linked the inconsistency of the international side to the structural problems in county cricket. Other people argue that twenty 20 cricket will create the misconception that cricket is a batsmans game and that there is very little incentive in bowling since it is the bowlers that are usually the ones at the receiving end. In twenty 20 cricket, at most times the pitches prepared are tailor made for batsmen to go for their strokes and put up big totals on the board. In such a scenario very few youngsters might take up bowling or bother learning the finer points of the craft. The sport of twenty 20 cricket faces another problem of lack of five test match series except for the Ashes. What could be better suited to sustain the interest of the cricket fan than have England tour India or vice-versa for a five test match series. Instead, we have two-Test series arranged at the last minute by the English and Wales Cricket Board. Nobody can anticipate or attend; nobody is satisfied except perhaps the broadcasters whose contracts are fulfilled. There is need for English and Wales Cricket Board to understand that there is no requirement for saturation and committing overkill by scheduling cricket all year around. Instead, just stage and promote the icon series properly, a nd Test crickets unique qualities will take care of the rest. 1.4 Research Questions This research responds to the problems associated with this study by attempting to evaluate the influence of twenty 20 cricket in accordance with the perception of different stakeholders. Hence the research questions that this studied tried to answer is listed as indicated below: What is the impact of Twenty20 cricket on the image of English Cricket Board To what extent has public relations and social media activities have an impact on the domestic (county) first class Twenty20 Cricket Which is the most preferable type of cricket sport between Test cricket, One Day Internationals or Twenty20 Have public relation activities been put in practice by the English and Wales Cricket Board in promoting the Twenty20 game to the audiences What measures have the English and Wales Cricket Board put in place for all the three formats i.e. Test, One Day Internationals and T20 Cricket to survive and co-exist at the international level. 1.5 Research Aim and Objectives In order to obtain the goal of the study, the main aim of the study as well as specific objectives in relation to the impact of twenty 20 cricket on international cricket were formulated with research problems and research questions in mind. The aim of the study was to determine the impact of twenty 20 cricket on international cricket. To be able o obtain the mentioned main objective of the study, five specific research objects were formulated. The specific research objectives are stated as indicated below: To determine the impact of Twenty20 cricket on the image of English Cricket Board To find out whether public relations and social media activities have an impact on the domestic (county) first class Twenty20 Cricket To establish the most preferable type of cricket sport between Test cricket, One Day Internationals or Twenty20 To investigate whether public relation activities have been put in practice by the English and Wales Cricket Board in promoting the Twenty20 game to the audiences To find out the measures that the English and Wales Cricket Board have put in place for all the three formats i.e. Test, One Day Internationals and T20 Cricket to survive and co-exist at the international level. 1.6 Significance of the study Sport industry contribute quite considerably to the development of different nations across the globe; hence this study is going to play a very important role in demystifying the implication of the introduction of twenty 20 cricket in the world of sport. Such information can be used by different stakeholder such as nations, industry players, players, spectators and the general public as well as students. Industry managers can use this study to gauge the implication of twenty 20 cricket and the impact it has on the world of sport. This is quite critical because it can be used by different stakeholders to make appropriate strategies that will be for their good and the good of the public. Perception of different stakeholders especially spectators of twenty 20 cricket will be very significant in making decisions in relation with the twenty 20 cricket sport. This research will also contribute to the pool of knowledge where students will be able to gain necessary knowledge to help them not only be informed but to also acquire relevant information necessary for the completion of their studies. CHAPTER TWO 2.0 LITERATURE REVIEW2.1 The Business of Sportianment Standard Bank of South Africa is a financial services provider, which is a subcomponent of the Standard Bank Group. According to Standard Bank Pro20 Cricket (n.d.), since 1997, the bank began providing sponsorship to cricket in South Africa. This initiative rejuvenated the back the playing of cricket at local level. The game had dwindling spectator s watching the matches. This was also coupled with declining interest. The Bank alongside the Cricket South Africa came up with the model of the 20-A-sidec cricket. According to Standard Bank Pro20 Cricket (n.d.), this was in the Year 2004. This involved lessening the one-day game of cricket. The concept of the 20-over was meant to last for only three hours. This had reduced number of overs. This made the game more interesting, faster than before and furious. This new version of the game of cricket was later to be named the Standard Bank Pro20 series. The objective of the Bank venturing in Pro20 cricket was to build on their existing high levels of association with cricket in South Africa and demonstrate to their chosen audience (Randall, 2004). According to Standard Bank Pro20 Cricket (n.d.), this was in order to show their brand was among those, which was ahead and was able to undergo changes to a better brand. The move by the Bank to place the brand closer to the youth that is through sponsoring the local sport of the cricket game in South Africa. Since the Bank had grassroots involvement with the local play of the sport of the cricket, they also wanted to collaborate with Cricket South Africa so that to repackage the local experience of the game (Suite 101, n.d.). According to Standard Bank Pro20 Cricket (n.d.), this is so that to bring vibrancy in the game making it more vibrant and lively. According to Standard Bank Pro20 Cricket (n.d.), the company opted for internal marketing campaigns as well as sports hospitality; through this, it viewed the strategy of additional opportunity to interact one on one with interested parties of the game on how it is play. The drive for having a new version or revised version of the ga me was because it meant to bring a renewed feeling among the traditional perception of the game. This is not for the sake of those who play the games alone but also for those who the sport as a way of entertainment. Off the pitch activities were brought as a form extra play and entertainment. This meant to act as an additional treat for excitement viewers were getting on the field. The composite of what resulted made the game more exciting and unique. The best phrase used to recognize the resultant product of this was sportainment. According to Standard Bank Pro20 Cricket (n.d.), this was a composite of both sports and entertainment. The phrase developed meant to give priority to the essence of Standard Bank Pro20 cricket. According to standard Bank Pro 20 cricket (n.d.) the game took the design that features three pillar experiences. According to Standard Bank Pro20 Cricket (n.d.), these are mainly cricket, stadium and broadcast. The nexus between the three pillars gave the stakeholders the integrated treat of sportainment. The innovation into the sport of cricket thought out and imported courtesy of the collaborated effort of Standard Bank South Africa jointly with Cricket South Africa (Cricket Web, 2010). The effort involved the bringing in of new dugouts for players at the ides of the field. According to Standard Bank Pro20 Cricket (n.d.), this meant to enhance game watching by the audience seated on the bench with clarity. The game increased he speed at which the players played the game (BBC, 2006). This saw the facilitation of faster changes in the batsmen. The new type of the dropped some of the old team t actics and umpire kit designs; this meant to improve the appeal while watching the game. According to Standard Bank Pro20 Cricket (n.d.), they took the measure to move the umpires into the field carried by vehicles that bore the name of the brands on the side. There was notable change on the play of the game. This was especially on the batting style. According to Standard Bank Pro20 Cricket (n.d.), there was the introduction of a free hit for a no ball. In the stadium there, standard Bank tailored the Hard Hats for fans. There was distribution to fans of headgear for protection against the significant number of fours and sixes expected in the new boundary-bashing version. There was improvement done that came with additional cameras for broadcast purpose. According to Standard Bank Pro20 Cricket (n.d.), these are non-fixed and could be moveable that is from one place to another. When there are international matches in the Pro20 cricket series, more pomp and color were in addition to the stadium. Professional dancers would be ushered into the podium. A DJ booth will come in handy, which are in position placed at an elevated level. The common horizontal digital boards for advertising were removable and in their place put enhanced ones. These new ones have more features. According to Standard Bank Pro20 Cricket (n.d.), these are wider vertical Power Towers. They used to communicate messages. In addition, they have images that parallel the action that is taking place in the field. When SuperSport came on board, this came with untested initiatives to support. These provided with the cricket and stadium an experience. The experience is for live ball-by-ball viewers. The commentators trans-located: newly to the grandstands, as it was not like before. Previously, these were host at the media suite as well as the commentary boxes. In this new position, they are able to interact with spectators. According to Standard Bank Pro20 Cricket (n.d.), this is especially at the b reaks of the games. The new facelift accompanied with providing the fielding captain with an earpiece together with a lapel microphone. According to Standard Bank Pro20 Cricket (n.d.), the commentators capacitated so that they can link directly link in perception and mind with the players. This is at opportunity moments of the game. According to Standard Bank Pro20 Cricket (n.d.), live interviews conducted with the outgoing batsmen after each wicket. Heart-rate monitors attached to some of players on the field. This meant to provide those watching via television broadcast with additional action from the field (Hubbard and Thomas, 2007). 2.2 The Business Side of Cricket According to Easton (1996) the communication to influence peoples ideas, theories as well as feelings used through analogies. This is a common practice in the field of business. A clear analogy occurs between the battlefield of sports and business occurrences. In order to win a game of cricket ones needs a well thought out strategy (Savicca, 2011). This is a similar case as in the business fraternity. There is need to think about how the situation will be in the field. This is like an objective visioning the business venture that is, accompanied with an analysis of the strengths as well as weaknesses. There is a lookout for threats as well as opportunities lingering around the business. The cricket strategy for having the vision is to develop a new product. According to Easton (1996), this has bases on a crop of new players. There is need to prepare for strong wickets which will assure the goes back home after a game with the victory. This is like a market strategy. This is where cha nces for success are vital. Like a business scenario there is need to know what kind of product one is offering to the market. This followed by a winning formula, which is the marketing mix. According to Easton (1996), the same applies to the game of cricket. There is need to know the kind of players one has and how to formulate a workable strategy to win based on their skills. In describing what kind of product that is needed in the sport of cricket; there is need to screen the kind of players one has at his disposal. According to Easton (1996), just like determining the price of the product; the analogy in the game of cricket is the level which to depend on players that you field during the playing of the game, that is, what role best fit each player when on the field of cricket. This resembles how to distribute resources in the case of a business set up. The thought one has to have is about the strength that will promote the possibility for a victory, that is, how one ensures that, the other team has been defeated. According to Easton (1996), this thought out done even before the game begins. Just like the way one thinks out how the marketing mix is going to be done; one has to formulate a strategy that enables to understand the game w hen playing at home as well as when playing at the opponents home turfs. As it happens elsewhere, one has to keep watch on the ongoing in the marketing front. One has to compare business performance with the occurrences in the market sales and profit as well as the market share. According to Easton (1996), in the case of the game of cricket one has to compare their performance within the league and find out how to improve play. That is at the team level. At member level, one can assess their capacity in the bowling and batting. The opportune to sell in business is just as important as the way it may be in a game of cricket. Any skipper who has had to sell to a seasoned opening batsman that he should bat further down the order will need the very best selling skills. A skipper ought to know how the team would move in to their victory. These are the success factors of the game. According to Easton (1996), skipper must ensure that the score is at five an over or endeavor to make sure th e opposing teams best batsman remains always off the strike throughout the game. The rest of other team members should have already known the game plan that the skipper has in mind. This enables the team to launch their tactics without any ado. Because the opponent has opinion that is always to be on toes to know the tactics on application by the opponent by reviewing what has done throughout the past games played, then the team has to deliver a good product. These make the defeats inevitable. According to Easton (1996), in order to make good out of a game through a win then these success has been register through understanding how to cohere as a team. There is need to understand capabilities of each member in the team so that to get the best out of them. These same applies to a business deal there is need to know the capacities of different dealers in the chain to make good out of them. According to Easton (1996), it is true that the business is for the people by the people. Thus, those participating in a transaction are the ones who make up the business. Leadership in a game of cricket is held to create an authority that will drive the team to a common purpose. The common for the team during a game is to win. The team just like a business will for the human communities that have brought together for a common purpose. That is why some underdogs have surprised the big names of the game. According to Easton (1996), understanding the team members, how they react, their skill levels and how best to utilize them, and aligning them to achieve a common goal is vital to the leaders success. During the headingly test, Mike Brearly the skipper demonstrated this brilliantly. According to Easton (1996), in the game of cricket just as in the business front there is need to understand each such that role are set out clearly for every player. This can be on bases of what one is best base on what to do. It should also matter on placing people based on how they consider themselves during a win or loss. According to Easton (1996), this can be likened t o LIFO terms; this is in the way they to assess he behavior when the going is well and how their behavior when they are under pressure. The team may design in a way these factors well taken care of. According to Easton (1996), for instance, who comes in handy to be supporting the captain? Who is suited to do the try as well as serve as the captain of the side? Who will give their place up as a substitute in the batting in order to save the team from a loss? There exit several types of mixes and types that make up the world of cultures in business. These could include the power, people, task as well as role. Just like in business the game of cricket, this is the same (Fischer, n.d.). 2.3 Actuating a Sport as a Business According to Goldman and Johns (2009), any game at the level of business of sport must show how it is economically significant at all the levels of the society. This makes it an important component both as an economic activity as well as wealth creation. Market research has shown those willing to invest in sports sponsorship; this has risen since 2003 by a twenty-nine percent proportion, which best estimated to be US$2.4 billion. This makes part of a proportion of the larger global sponsorship industry. This best estimated to be about US$28 billion in 2004. In the case of South Africa, the amount of money put into the sport as a direct expenditure in terms of sports sponsorship has increased. In 1991, the amount spent in terms of sponsorship was R 207 million but this rose such that in 2000 the amount was R 1billion. Recent case studies show that the amount spent in the sport has risen to 2.6 billion Rand. These studies have further shown that another R 2.2 Billion has spent on lever aging sponsorship. A case in point to identify with is the 1984 when the Los Angeles hosted the Olympics. The Olympics significantly boosted sports marketing. According to Goldman and Johns (2009), this event turned athletics into a sponsored business. This became the first to be operational on revenues generated by private sponsor revenues. The other Olympics operated on a bid to generate profit. In addition to the competition that is experience on the field, sports teams also compete for favor from spectators, media coverage, brand sponsors, product consumers as well as bidding investors. From this perspective, this is making sporting action become a business entity. This is with professional management. Those in management will rather perceive those in their sport team as a brand and are important to sell in the sport club. Thus, the sports icons are rather making sure every sports event is a value addition. This makes them important in the public eye. According to Goldman and Johns (2009), these makes them become valuable and can attract and influence the perception and attitude of other stakeholders the game. Sports Clubs like Manchester United, Real Madrid as well as the New York Yankees have set pace in showing the value of product branding in games is all about? This act makes the sports seem rather to act independently when displayed. The venture is such that the bran d can sell independently of the athlete success. Take for instance the case of Real Madrid. In the football season of 2003/2004, they made up to â‚ ¬64.3 million in the form of merchandising sales. Out of the revenue generated, the brand sold 1.5 million shirts mostly to other countries. The clubs at the helm of football action, mainly based in Europe collectively grew by a margin of 11%, which is equivalent to â‚ ¬ 3.7 billion in 2006/2007. During this time Real Madrid was rated as the first club to make up revenue of â‚ ¬360 million. Research has classified the art of sports marketing in to two versions. According to Goldman and Johns (2009), there is marketing of sports as well as marketing with sports. The marketing of sports involves marketing strategies of sports events as well as sports kits to a target audience of the players, athletes as w

NATO :: The North Atlantic Treaty Organization, NATO

NATO We have already advanced the war on terrorism into Iraq, we have the ability to look back at it with additional knowledge. The expression,† hindsight is 20/20," is also relevant. We have additional knowledge now that we did not have prior to advancing the war on terrorism into Iraq and that knowledge can easily influence our perspective. During the time prior to moving into Iraq, I think we, as a nation, reacted resolutely to stop terrorists and their ability to train. After the events of Sept. 11 the movement into Afghanistan I do not think met with much resistance by the American public. That same public opinion was different for the advance into Iraq. I think the previous action, namely the Gulf War, influenced that reaction as well. In the four major paradigms or schools of thought on international relations, the realist school of thought believes politics is a power struggle among nation-states. Thomas Morgenthau is the â€Å"father† of realism. Realists have little faith in international law or international organizations. The globalist school of thought focuses on economic interdependence of the global arena. Political and economic decisions in one industrialized nation have consequences for all other nations as well as non-state actors. We believe President Bush acted on Iraq primarily using the realist school of thought. The realists have "little faith in international law or international organizations." The situation in Iraq had been degrading for some time as Saddam Hussein was not adhering to the resolutions from the Gulf War. We tried to get the international community and NATO to back us and agree with our position. But this didn't happen. I believe President Bush lost confidence in NATO and acted independently. Alternately, we acted with the globalist school of thought in regards to the war on terrorism.

Adrian Crump Essay

Manslaughter is a crime that is unjustified, inexcusable, and the intentional killing of a human being, whether it be involuntary or voluntary. This is the criminal charge that Adrian Crump from Jacksonville, Florida had to face. He shot a 15-year-old boy, around 2 in the morning, who was driving around shooting rocks from a slingshot. Adrian heard a noise in his home and thought it was a gunshot. He got up and checked it out, then went back inside and grabbed his gun as well as getting dressed. He then got in his car and pulled up behind the offender’s car, and shot the boy because he put his hands down, and he said he thought the kid was reaching for a gun. During the trial the prosecutor and defense team brought up the two sides of the story. We were asked how we felt about the trial and how we would find him. I took into consideration Adrian’s motivation or intention, self-defense, the witness’ statements, and crimes going on around the city. In the courthouse Adrian wore his navy uniform, even though at the time he was living as a civilian. I looked at his appearance because it showed his personality. For me it conveyed, a respectable and responsible citizen, which was a good move on the defense team. Along with his family, 4 kids and a wife, it would make it hard for a jury to convict him as a criminal. Since all those factors were in his favor, it is hard to see that man as a criminal. During the trial, the prosecutor asked some witnesses to come take the stand. First was a young boy that was in the car with Danny, and he was asked if Danny’s hands were down? The witness answered no. Then the defense asked the witness if they were paying attention to Adrian, he answered yes. That was very hypocritical of the witness, because you can’t watch the man with a gun and your friend at the same time. Even if this  child did it would be hard for him to remember exact details because of the traumatic event. Next the prosecutor brought up the medical examiner, who testified that the autopsy was inclusive. Which did not favor the state’s position. These witnesses did not help provide the state with a case. This also made it hard for me to find someone guilty when we don’t have many facts on the board. I know that Adrian made a big choice by getting off his property and chasing down someone, but it is not illegal for someone to do that in Florida. This means he broke no laws when he made that choice. I also think he was not just doing it for himself but his neighbor, who had been a victim of vandalism a couple days prior to this. The neighbor along with Adrian and his family are black Americans, who lived in a white dominated neighborhood; I think he was trying to protect all his neighbors. I look at the position of Danny’s hand as a crucial point for the case. According to Adrian, Danny had put his hands down. With the circumstances of â€Å"hearing a gun shot,† and then having someone reach down, I do believe that he thought Danny had a gun. I know I would have shot first, especially if it was my life or someone else’s. I am going to save mine before anything else. Now I probably could not have killed him but that is because I have no experience with a gun, while Adrian has military experience and has been taught to kill. I think that self-defense is a big part in this case for me. Some times it is hard to believe but I just put myself in his shoes and it was easy for me to decide, especially along with the circumstances. Right now it is easy to say I would shoot someone in self-defense, especially if it was a kid, but kids think they are older then they really are, and are capable of a lot more. I cherish my life so I would try and keep it. Also Adrian pointed out if he had acted out of anger he would have used all 6 rounds in his gun. He also could have shot him multiple times but shot him only once. He even called 9-1-1 after he shot the kid, to get him help. This helped me decide what his intention was when he went out there. Continuing on with evidence, I looked at the fact there was an increase in crime among the youths in Jacksonville. Danny’s mom had a suspicion of what her son was of participating in. He had been suspended from school, and burglarized several homes including getting caught by the police. Then her car keys go missing that night, I would suspect that he may take part in some illegal late night activities, even if it was just late night joy riding. I am not a mother yet but if I was his mother, even though it would be hard I would have to take some responsibility for his actions, since I didn’t question or look harder for my keys that night. With that idea I think I would maybe even blame myself a little for my child’s death. I know that I might act differently if I am put in that situation but there is so much against her son. As a citizen of the city of Jacksonville, Florida I would take into consideration the crimes that are occurring around me. This poor guy was a victim of a crime, and even though it was not a serious crime, it was a crime and he was a victim. The kids that are part-taking in crimes of vandalism and other more serious crimes are also running the risk of being victims themselves. Other people may try to protect their property too, and someone else may be hurt. That is the risk criminals’ take. With the evidence that was presented at the trial, and the circumstances that I discovered within the film, I came to the verdict of innocent for Adrian. I believe he did not intend to hurt the child, just scare him, but when he thought his life was threatened he reacted. I also think he is also the kind of man that is going to live with the guilt of killing that child for the rest of his life.